The Guru Guide to Marketing
A Concise Guide to the Best Ideas from Today's Top Marketers
 |
| The Guru Guide to Marketing |
Depiction:
How might I separate my items from the opposition? Do client maintenance and unwaveringness programs truly work? How would I increment a customer’s lifetime incentive to my organization? How might I assemble a solid brand and oversee it carefully?
To discover the responses to these and scores of different inquiries, go to the specialists at the apex of the profession–the masters of advertising. They see tomorrow’s inclines today, comprehend the new educated buyer, and are molding the eventual fate of showcasing. Presently you can take advantage of their long periods of experience, gain knowledge from their shrewdness, and gain from the errors they made while in transit to the top. Peruse what they need to state about marking, buzz, item position, and that's only the tip of the iceberg. The Guru Guide™ to Marketing assembles the best speculation on current advertising from the most noted names in the field to support your business and your items stand apart from the pack. Like the other Guru Guides™ before it, this book offers front line counsel that is objective, interesting, and constantly viable.
A portion of the Gurus you’ll meet:
David Aaker, creator of Building Strong Brands Adam Curry and Jay Curry, coauthors of The Customer Marketing Method David F. D’Alessandro and Michele Owens, coauthors of Brand Warfare Laura Day, creator of Practical Intuition for Success Malcolm Gladwell, creator of The Tipping Point Seth Godin, coauthor of Permission Marketing Ian Gordon, creator of Relationship Marketing Sam Hill, coauthor of The Infinite Asset and creator of 60 Trends in an hour Philip Kotler, creator of Kotler on Marketing and Marketing Insights from beginning to end Regis McKenna, creator of Real-Time Marketing Mary Modahl, creator of Now or Never Don Peppers and Martha Rogers, coauthors of The One to One Future Faith Popcorn, creator of evolution Bernd Schmitt and Alex Simonson, coauthors of Marketing Esthetics Carl Sewell, Paul Brown, and Tom Peters, coauthors of Customers for Life Patricia Seybold, creator of The Customer Revolution Judy Strauss, coauthor of Marketing on the Internet Jack Trout, creator of Differentiate or Die Sergio Zyman, creator of The End of Advertising as We Know It
ليست هناك تعليقات:
إرسال تعليق